Branding & Design
Brand Identity Design
Our Brand Identity Design service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Brand Identity Design?
Full brand identity systems: logo, typography, colour, photography, illustration and voice. Built so any designer can extend the brand without losing the magic.
What's included in Brand Identity Design
- ✓Brand discovery and positioning workshop
- ✓Logo system and lockups
- ✓Typography pairing and type scale
- ✓Colour palette with accessibility-tested combinations
- ✓Photography, illustration and motion principles
- ✓Brand guidelines document and Figma library
Our Brand Identity Design process
- 01
Audit
Baseline brand identity performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a brand identity roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship brand identity work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Brand Identity Design
Why Brand Identity Design matters for your growth
Brand identity is the unfair advantage that lifts ROAS on ads, conversion on pages and trust in sales calls. Companies that invest here outperform companies that don't on every downstream metric.
- ✓Brand discovery and positioning workshop
- ✓Logo system and lockups
- ✓Typography pairing and type scale
- ✓Colour palette with accessibility-tested combinations
How we run Brand Identity Design
A clear playbook — from kickoff to compounding results
Every Brand Identity Design engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Brand Identity Design
- 01
Scope
Define the exact brand identity design outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational brand identity design infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first brand identity design sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Brand Identity Design benchmarks
Client outcomes
Results from our Brand Identity Design clients
Real reviews from businesses running our brand identity design service.
"They tripled our brand identity design output without dropping quality. The pod model just works."
"The most disciplined brand identity design program we've run — every test is documented and every learning is shared."
"Brand Identity Design done with adult supervision — no chasing trends, just compounding results."
"Their brand identity design team caught and fixed tracking issues four other agencies had missed."
01What does a full identity cost?
Funded startup: $12k–$45k. Mid-market: $45k–$95k. Enterprise rebrand with research and naming: $80k–$250k.
02How long does identity design take?
Full identity: 8–14 weeks. Brand evolution (existing logo, refreshed system): 4–8 weeks.
03Will you write brand guidelines?
Yes — fully documented guidelines covering logo usage, typography rules, colour application, voice and tone, photography direction and component principles.
04Can you handle naming too?
Yes — strategic naming with linguistic and trademark screening. Naming is its own 4–6 week sprint, typically run before identity design.
05Will I get a dedicated Brand Identity Design specialist?
Yes — a senior brand identity design specialist owns your account, with a strategist and account director backing them up. No junior handoffs.
06What tools do you use for Brand Identity Design?
Best-in-class for the channel: GA4, Looker Studio, sGTM, plus category-leading specialist tools chosen per account.
07Does Brand Identity Design work for small or local businesses?
Absolutely — we right-size the program to budget and scope. Many of our best brand identity design engagements are with local and SMB clients.
08What reporting comes with Brand Identity Design?
A live dashboard, weekly Slack/Loom update, and a written monthly review covering performance, learnings, and the plan for the next 30 days.
Start your Brand Identity Design free trial
14 days of senior brand identity design delivery, no card required. We'll outline exactly how we'd approach it for your business.