Service
Paid Advertising
Explore our 6 paid advertising offerings, built to drive measurable growth.
What's included in Paid Advertising
Profitable paid ads across Google, Meta, LinkedIn, TikTok and YouTube — run by senior media buyers with $1M+/mo of spend experience. We optimise to revenue and pipeline, not Google's default conversions.
- ✓Account audit, restructure and creative testing matrix
- ✓Server-side conversion tracking (sGTM / Stape)
- ✓8–20 fresh creatives per month across hooks and angles
- ✓Weekly bid, budget and audience optimisation
- ✓Retargeting and lifecycle audience layers
- ✓Blended ROAS reporting tied to CRM revenue
Typical outcomes
- ↑ More qualified leads
- ↑ Higher conversion rates
- ↑ Lower cost per acquisition
- ↑ Stronger brand presence
All Paid Advertising services
Google Ads
Done-for-you google ads by senior specialists.
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Facebook Ads
Done-for-you facebook ads by senior specialists.
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Instagram Ads
Done-for-you instagram ads by senior specialists.
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LinkedIn Ads
Done-for-you linkedin ads by senior specialists.
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YouTube Ads
Done-for-you youtube ads by senior specialists.
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Retargeting Campaigns
Done-for-you retargeting campaigns by senior specialists.
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About Paid Advertising
Why Paid Advertising matters for your growth
Most paid accounts plateau because creative fatigues, tracking breaks and budget chases yesterday's winners. We rebuild the creative system, fix attribution and turn paid into a controllable growth lever — up or down on demand.
- ✓Account audit, restructure and creative testing matrix
- ✓Server-side conversion tracking (sGTM / Stape)
- ✓8–20 fresh creatives per month across hooks and angles
- ✓Weekly bid, budget and audience optimisation
How our Paid Advertising works
Our Paid Advertising process
A repeatable four-phase rhythm so you know what's happening this week, shipping next week and how it ladders to revenue.
- ✓Audit — Account, tracking and creative audit + competitor ad library teardown.
- ✓Foundation — Server-side tracking, account restructure, creative testing matrix.
- ✓Scale — Daily optimisation, creative iteration and budget allocation across winners.
- ✓Compound — Lifecycle, retargeting and CRO loops to push CAC down quarter over quarter.
Why us
What makes our Paid Advertising different
Profitable-first PPC
We optimise to revenue and pipeline via server-side tracking — not Google's default conversions.
Creative as a system
Weekly creative testing across 5+ angles, hooks and formats — most ad accounts die from creative fatigue.
Senior media buyers
Every account is run by a 5+ year media buyer with $1M+/mo spend experience.
Full-funnel attribution
GA4 + server-side + CRM stitching so you see true ROAS, not last-click.
What you get
Inside our Paid Advertising program
- ✓Account audit & restructure
- ✓Server-side conversion tracking (sGTM / Stape)
- ✓Creative production: 8–20 assets/mo
- ✓Campaign build across Google, Meta, LinkedIn
- ✓Weekly bid, budget and audience optimisation
- ✓Retargeting & lifecycle audiences
- ✓Monthly attribution + ROAS report
Ideal for
- DTC brands spending $20k–$500k/mo on Meta/Google
- B2B SaaS scaling LinkedIn and Google demand-gen
- Local services that need a steady flow of booked jobs
- Lead-gen brands ready for ROI-positive paid
Tools we use
Benchmarks
Paid Advertising benchmarks our clients hit
Our methodology
The Paid Advertising method
- 01
Audit
Account, tracking and creative audit + competitor ad library teardown.
- 02
Foundation
Server-side tracking, account restructure, creative testing matrix.
- 03
Scale
Daily optimisation, creative iteration, budget allocation across winners.
- 04
Compound
Lifecycle, retargeting, and CRO loops to push CAC down quarter over quarter.
Service results
What clients say about our Paid Advertising
Real outcomes from paid advertising clients.
"We'd worked with two agencies before — neither understood paid advertising at this depth. The reporting alone is a generation ahead."
"Paid Advertising from this team feels like having a senior CMO on retainer — strategy, not just task execution."
"Three years in and paid advertising keeps compounding. The team has never once coasted."
"Cost per acquisition from paid advertising dropped 41% in the first 90 days and stayed there."
01What's the minimum ad spend you work with?
We're most effective from $10k/month in media spend and up. Below that, ad accounts don't generate enough data for proper testing or attribution.
02Which ad platforms do you manage?
Google Ads (Search, Shopping, PMax, Display), Meta (Facebook + Instagram), LinkedIn, TikTok, YouTube, Microsoft Ads and Reddit. We pick channels by where your buyers actually convert.
03Do you produce the creative or do we?
We have an in-house creative pod (motion designers, copywriters, video editors) producing 8–20 fresh assets per month. You can also feed us your assets if you have a brand studio.
04How is your fee structured?
Flat monthly retainer based on scope, never % of spend. We don't get richer when you spend more — we only get re-signed when ROAS improves.
05How quickly will I see ROI from paid ads?
Profitable performance typically appears in week 2–4 once tracking is rebuilt. Compounding ROAS gains come from month 2 onward as the creative library and audience data deepen.
06Will Paid Advertising work with our CRM and tech stack?
Yes — we integrate with HubSpot, Salesforce, Pipedrive and most modern stacks so paid advertising leads flow with full attribution and lifecycle data.
07What does great Paid Advertising creative look like?
Native-feeling, brand-consistent and tested weekly across hooks, angles and formats — never set-and-forget assets that fatigue inside a month.
08How is your Paid Advertising different from other agencies?
Senior-only delivery, revenue-accountable KPIs, transparent dashboards, flat retainers, and a refusal to chase vanity metrics over pipeline.
Start your free Paid Advertising trial
14 days, senior strategist, no card required. We'll ship a tailored plan and the first deliverables in week one.