Lead Generation
Email Marketing
Our Email Marketing service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Email Marketing?
Lifecycle email marketing that compounds revenue: welcome flows, nurture sequences, broadcast campaigns and behavioural automations. Built on Klaviyo, HubSpot, Customer.io or ActiveCampaign.
What's included in Email Marketing
- ✓Lifecycle map and customer journey design
- ✓Welcome, abandonment and post-purchase flows
- ✓Weekly broadcast campaigns with segmentation
- ✓Behavioural and predictive automations
- ✓Deliverability monitoring and warm-up
- ✓Monthly revenue-per-recipient reporting
Our Email Marketing process
- 01
Audit
Baseline email marketing performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a email marketing roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship email marketing work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Email Marketing
Why Email Marketing matters for your growth
Email returns $42 for every $1 spent on average — the highest-ROI channel in marketing. Most brands leave 30–50% of that on the table because flows are stale, segments are flat or deliverability is broken.
- ✓Lifecycle map and customer journey design
- ✓Welcome, abandonment and post-purchase flows
- ✓Weekly broadcast campaigns with segmentation
- ✓Behavioural and predictive automations
How we run Email Marketing
A clear playbook — from kickoff to compounding results
Every Email Marketing engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Email Marketing
- 01
Scope
Define the exact email marketing outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational email marketing infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first email marketing sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Email Marketing benchmarks
Client outcomes
Results from our Email Marketing clients
Real reviews from businesses running our email marketing service.
"Their email marketing program paid for itself in the first quarter. We've never seen attribution this clean."
"Every quarter the email marketing numbers improve and the team raises the bar themselves. Rare."
"We tried email marketing in-house for a year with little to show. Their team unblocked us in 60 days."
"Booked meetings from email marketing more than doubled in three months. Pipeline has never been healthier."
01Which email platforms do you work in?
Klaviyo (eCom), HubSpot, Customer.io, ActiveCampaign, Mailchimp, ConvertKit and Iterable. We can also work in Marketo or Braze for enterprise.
02Do you write the email copy?
Yes — direct-response copywriters write every flow, broadcast and subject line. We A/B test subject lines, send times and CTAs continuously.
03How quickly will email lift revenue?
Fix flows in month 1 (welcome, abandonment, post-purchase) — most eCom clients see 15–35% email revenue lift inside 60 days.
04What about deliverability?
Full deliverability program: SPF/DKIM/DMARC, warmup, list hygiene, engagement-based segmentation. We track inbox placement, not just open rates.
05What tools do you use for Email Marketing?
Best-in-class for the channel: GA4, Looker Studio, sGTM, plus category-leading specialist tools chosen per account.
06Does Email Marketing work for small or local businesses?
Absolutely — we right-size the program to budget and scope. Many of our best email marketing engagements are with local and SMB clients.
07What reporting comes with Email Marketing?
A live dashboard, weekly Slack/Loom update, and a written monthly review covering performance, learnings, and the plan for the next 30 days.
08What KPIs do you track for Email Marketing?
Cost per lead, close rate, pipeline velocity and ROAS — connected back to your CRM so email marketing is measured on revenue, not surface metrics.
Start your Email Marketing free trial
14 days of senior email marketing delivery, no card required. We'll outline exactly how we'd approach it for your business.